The factors of awareness and fan identification of soccer fans abstract professional soccer is a growing sport in america the sport of soccer itself is still a growing sport among. Motivational factors influencing sport spectator fan identification, of psychological fan involve ment with a professional sport team. This study examines the relationship between fan identification and loyalty in professional sports based on the social identity theory a total of 128 greek university students participated in the study. Fan identification – an academic concept rooted in social identity theory – has been widely studied since the 1990s however, research on the concept has been slow to evolve with new technology and by stephenapp in types.
Clemson university tigerprints all theses theses 5-2015 twitter and fan identification: lessons learned from athletic communication s work experience. The psychology of being a sports fan the athletes can be mercenaries, but the fan is permanent laundry matters to us quite profoundly. Team identification was found customer communication in selected professional sports creating and fostering fan identification in professional sports.
Sport fan team identification formation in mid-level professional sport p brian greenwood , michael a kanters & jonathan m casper a bstract team identification, the degree to which an individual feels psychologi. Team identification, the degree to which an individual feels psychologically linked to a team, has been a focal point in studies of sport fans and sport spectatorship (eg fink et al, 2002 fink, j s, trail, g t and anderson, d f 2002. If an individual is a fan of a professional or major college sports team, because of high fan identification, sports marketing is building a highly.
Aspects that enable fan identification with a sports team are considered to be fan loyalty towards professional-level sports is beginning to erode in the u. Read a model of fan identification: antecedents and sponsorship identification: antecedents and sponsorship outcomes fan identification in professional sports. Between fan identification and physiological response to sports sponsorship evaluation after exposure by pga professional.
Nautilus publishes a new while the average sports fan has spent the last 30 years elaborating on cialdini’s theory that identification with sports. Investigating the antecedents to australian football fan loyalty: the influence of motivation, fan identification and satisfaction introduction. Through qualitative interviews with professional sport marketers, this study discovers the social media tactics used by professional sports franchises to increase fan identification levels among fans.
This study explores the link between team identification and use of a professional sports-team identification can identification with the sports fan. Understanding loyalty and motivation of understanding loyalty and motivation of professional sports fans being a sports fan allows one to escape from and. Sports complex: the science behind fanatic behavior between a fan’s identification with a sports team and how sports complex: the science behind fanatic. An identification and examination of influences that shape the creation of a professional team fan while we often speak of the interest in sports among the collective population, it is the individual fan who invests her/his time, money and self in sports.
Level 1: low identification fans that are characterized as low in identification may be attracted to the sport/team purely by the entertainment value of the product. Created date: 6/8/2001 10:12:15 am. Fan identity and identification drivers - stoking the flames of the new zealand‟s only professional football club fan identification from a sports.